The campaign has brought together a dream team of 2000s royalty. We're talking Kelly Rowland, channeling her "Dilemma"-era red bob; Paris Hilton, dripping in velour and rhinestones; "Gossip Girl's" resident bad boy Ed Westwick (aka Chuck Bass); "One Tree Hill" and "A Cinderella Story" heartthrob Chad Michael Murray; Hilary Duff (with a nod to Lizzie McGuire!); and "The O.C." favorites Rachel Bilson and Mischa Barton.
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"Loving this nostalgia ?? Back when we recorded every OC moment on the DVR," wrote one Instagram user.
The reappearance of Ed Westwick as the suave Chuck Bass, clutching a Marshmallow Electro Juicy Tube and declaring the Upper East Side is built on "scandals, secrets, and this status symbol," had "Gossip Girl" fans swooning. “ICONIC. Best ad I’ve seen in a long time!!!," an Instagram user declared.
Mischa Barton’s appearance, where she mentioned iconic "The O.C." scenes like the ferris wheel kiss, also sparked a wave of nostalgic comments. "THIS HEALED SOMETHING IN ME," one fan wrote. “The O.C and Marissa forever,” another posted.
One Instagram user summed up the feeling of many fans: ““The nostalgia we needed,” wrote another.
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