Among products that are subject to increased inspections at borders to ascertain their authenticity are luxury goods from Prada and Gucci owner Kering, electronic devices made by Google and Samsung, and toys from Mattel and Lego, according to a document dated April 1 from the customs department of the finance ministry.
The crackdown focuses on imported counterfeits, not those that could be made in Vietnam, which are also of concern to the administration of U.S. President Donald Trump.
The letter, it says, followed a complaint from the Business Software Alliance (BSA), the industry's global trade association, whose members include Microsoft, Oracle and Adobe.
Vietnam's finance and culture ministries and the customs department did not reply to requests for comment, nor did any of the mentioned companies.
Vietnam's recent moves are part of an array of measures taken or pledged by the Southeast Asian export-reliant industrial hub to persuade the Trump administration to reconsider punitive tariffs. Vietnam faces duties of 46% on exports to the U.S., its largest market, if confirmed in July after a global pause.
Enhanced protection of intellectual property, including the fight against counterfeits and digital piracy, is among the issues being discussed with the U.S. in ongoing tariff talks.
The measures are meant to please Washington but some may irk China, which is the main source of Vietnam's imports.
Despite enhanced controls on imported counterfeits, fake luxury goods targeted by the authorities were on display last week at Saigon Square Shopping Mall in Vietnam's business hub Ho Chi Minh City.
“They are not authentic and are made in China,“ said an attendant in one of the stalls in the market, referring to Prada wallets and bags she’s selling.
Calls to Saigon Square went unanswered. Its website says the mall offers “imitations of famous brands at low prices”.
The Vietnamese platform of Singapore-based e-commerce giant Shopee remained a major hub for the sale of counterfeits, the USTR said.
The USTR and Shopee did not reply to requests for comment.
To improve copyright protection Vietnam is planning to set up specialised courts “to fulfil Vietnam's commitment... to strictly enforce intellectual property rights” and attract foreign investment, according to a draft law reviewed by Reuters scheduled to be approved by parliament in June.
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