Jimmy Fallon Dips Into New Partnership With 'Spicy' Brand ...Saudi Arabia

The comedian and late-night host is dipping into a new venture, joining Xochitl, the makers of fan-favorite tortilla chips and salsas, as an investor and brand partner. 

According to an official release, Fallon "will play a key role in bringing new energy to Xochitl through campaigns, digital storytelling, and retail activations," as the brand focuses on "evolution and innovation."

@jimmyfallon

me ? @Xochitl Chips & Salsa I’m xo happy to announce I’m partnering with Xochitl (pron. “so-cheel”) tortilla chips! Look for them at your local grocery store, @Walmart, or xochitl.com and stay tuned for more “so-cheel” media updates from me! #Xochitl

♬ original sound - Jimmy Fallon

And as if that news wasn't spicy enough, Xochitl is also announcing a new look and a "bold" collaboration with cult-favorite hot sauce Cholula.

Xochitl tortilla chips flavored with Cholula.

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