While its current nationwide discount program will continue through 2 June, the company said pricing for newer models may need to be adjusted due to rising costs.
Ford’s Andrew Frick said that if the current tariff policy holds, price increases will likely begin with May production, though customers wouldn’t see those changes until early July. However, prices on vehicles already in dealer inventory will remain unchanged.
This is despite Ford being relatively well-insulated from the worst effects of the tariffs, with 80% of its U.S. sales produced domestically.
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