The carmaker was assessing how to pass on to consumers the likely surge in U.S. tariffs on European imports to 25% - from 2.5% now - without pressuring margins, implying vehicle prices may be raised to offset any drop in unit sales.
“For now, we are hoping there are solutions that will lead to a sensible tariff regime between regions,“ CFO Jochen Breckner said on a press call after Porche’s annual results.
Porsche had warned last month that profits would take a hit because of an 800-million-euro ($872.80 million) spend on new internal combustion engine and hybrid models.
It also pared back its mid-term profit margin target - which Breckner expected to hit towards the end of this decade - to 15-17%, from 17-19%.
Struggles in china
China made up 18% of Porsche's unit sales last year.
It will also cut costs further in its dealer network and own operations to protect margins despite lower volume sales, he said.
Global operating profit fell 22.6% in 2024 to 5.6 billion euros, yielding a return on sales of 14.1% despite revenue remaining roughly on the previous year's level, as renewing five out of six of its model lines weighed on earnings.
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