The week between Christmas and New Year's Day is historically considered one of the busiest weeks from a pedestrian standpoint.
Ford noted that whenever people choose to shop local, "two-thirds of the dollar" goes toward the city's economy.
Troy Carlson, CEO of Stage Nine Entertainment in Old Sacramento, called Christmastime "the cherry on top" for local business.
Carlson added that Stage Nine sales this year have surpassed pre-pandemic numbers.
"We want to continue to see continued increase in pedestrian activity into 2025," he said. "It really is the foundation of our regional economy, making sure we're keeping our dollars local."
Old Sacramento will be holding a New Year's Eve celebration.
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