Global Advertising Revenue Is Recovering — Except for Linear TV ...Middle East

The advertising business roared back in 2024, and is set to continue to grow in 2025 … but linear TV will be the exception that growth. That’s according to the annual end-of-year advertising forecast from the media buying giant GroupM. The agency says that 2024 will end with 9.5 percent growth in total advertising revenue, […] The post Global Advertising Revenue Is Recovering — Except for Linear TV appeared first on NY Times News Today.

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