San Diego Tourism Authority celebrates at 70th annual meeting. Courtesy of SDTA San Diego saw around 32 million visitors in the 2024 fiscal year, which helped generate $22 billion in total economic impact. Compared to 2023, there was a 2 million increase in estimated visitors to San Diego, which contributed a record $14.6 billion in direct local spending. The average hotel occupancy was 73% in the 2024 fiscal year, with the average length of stay set at nearly four nights, one night more than before the pandemic on average. San Diego hotels have seen a higher occupancy rate in 2024 than Los Angeles, Orange County and San Francisco. “We’re pleased to report strong results for fis
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