Hotel managers that I speak with, know that the festive period is especially magical for hotel guests and employees. The gala events, unique menus, gifts for guests and decorations can transform a hotel stay into a memorable occasion that can lead to repeat bookings as families and friends establish traditions of visiting a special location each year. As this happens the connections that guests make with each other can add to the loyalty they feel, leading to ritualistic annual pilgrimages to favourite destinations.
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