Amazon pilots ‘Rufus’ generative AI shopping assistant in Canada ...Middle East

Amazon Canada is piloting ‘Rufus.’ Canadian consumers can now try out an artificial intelligence-based feature in the Amazon e-commerce app. The e-tail giant is rolling out Rufus, its generative AI-based expert shopping assistant, to select Canadian customers starting Tuesday, Oct. 29. 2024. Rufus is trained on Amazon’s product catalog, customer reviews, community Q&A, and information from across the […] The post Amazon pilots ‘Rufus’ generative AI shopping assistant in Canada appeared first on NY Times News Today.

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