As the presidential election approaches, candidates work to appeal to voters by obtaining audiences through trending forms of media. “In the ‘50s, ‘60s, ‘70s, the overall electorate was more informed about politics, not because people were smarter, but because of what’s called ‘incidental exposure,’” said Josh Bramlett, an assistant professor in the Department of Public Relations. In an article by Oxford Academic published in the Journal of Communication, Andreas Nanz and Jorg Matthes define incidental exposure as “situations in which individuals encounter political content although they did not actively search for it in the first place.” Bramlett also said that in 1950, during Dwight Eise
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