Five figures from the música urbana and música mexicana landscape — including singer-songwriters, producers, and rappers — shared insights into their creative processes and the paths they have navigated within the music industry during Billboard Latin Music Week. The panel How I Wrote That Song: The Urban and Música Mexicana Edition, presented by BMI, took place on Tuesday (Oct. 15), and was moderated by Jesús González, vp of creative, Latin at BMI. González was joined by corridos singer-songwriter Armenta, producer Caleb Calloway, Puerto Rican rapper/singer Álvaro Díaz, singer-songwriter Alexis Fierro “Chachito” and
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