Iron Mountain Media and Archive Services, which provides physical and digital archiving for the media and entertainment businesses, has struck a partnership with ANALOGr Authentication to help artists preserve their cultural legacies, the companies tell Billboard. Through the collaboration, artists will have an end-to-end solution to protect their assets while monetizing and preserving them for future generations. Iconic producers Jimmy Jam and Terry Lewis are the first musicians to have their assets valued under the partnership, from musical instruments to recording gear the duo used in their collaborations with such
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