Reactional Music, which enables music to be personalized within video games in real-time, signed a licensing agreement with Beggars Group, home to indie labels including 4AD, Matador Records, Rough Trade, XL Recordings and Young. “Reactional Music is doing something really interesting in the gaming space,” said Beggars Group director of global commercial strategy Simon Wheeler in a statement. “It compliments our existing licensing team’s work and extends our reach with games developers and over three billion gamers across the world. We know that gamers are music consumers that over-index in their consumption of music and we
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