Breaking up Google’s ad business could ‘cripple’ publishers. Analysts make the case for turning it into a public-benefit corporation instead. ...Middle East

The US Department of Justice and 17 state attorneys general seek to break up Google’s adtech business. Arete Research analysts suggest spinning off Google’s adtech as a B Corp instead. It could become a business with a market capitalization of $150 billion, the analysts said. Thanks for signing up! Access your favorite topics in a […] The post Breaking up Google’s ad business could ‘cripple’ publishers. Analysts make the case for turning it into a public-benefit corporation instead. appeared first on NY Times News Today.

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