By Will Baxley on SwimSwam The University of Tennessee added a 10% “talent fee” to next season’s football tickets in preparation for the athlete revenue-sharing model that could come from House v NCAA. Separate from an additional 4.5% year-to-year average ticket price hike, the talent fee will go directly to student-athletes as part of the House case’s athlete revenue sharing model. If House is settled with no further adjustments, colleges would be allowed to share up to $22 million in revenue with student-athletes. For the Tennessee athletic department, which earned over $200 million in revenue in 2023, this would be over 10% of their revenue. Considering Tennessee ranked 8th nationwide for
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