Presidential candidates John F. Kennedy and Richard Nixon appeared on screen for the first ever televised presidential debate in 1960. The candidates stood with authority while debating their policies in a manner grounded in respect. Now Americans view presidential debates as a form of entertainment. “I call them the Super Bowl of politics because everybody watches them,” said Josh Bramlett, an assistant professor in the advertising and public relations department, who studies strategic political communication with political debates being a main area of focus. “When we look at them historically, and even from a journalism perspective, they are viewed as central moments in campaigns.” Attit
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