Price Matching: OTAs are doing it, should you? ...Middle East

Expedia has heavily invested in its ARM (Automatic Rate Match) tool to ensure it offers the best prices and wins bookings on its platform. With billion-dollar budgets and countless hours spent researching guest behavior, Expedia sets a clear example. The fact that they prioritize rate matching sends a strong signal that hotels should seriously consider doing the same. Price matching is not just a trend but a tactic for staying competitive.

Hence then, the article about price matching otas are doing it should you was published today ( Friday 13/09/2024 - 04:33 PM ) and is available on hospitality net ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.

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