How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs ...Middle East

When viewers tune in to the 2024 MTV VMAs on Wednesday night, they’ll be able to shop the outfits and designer looks they’re seeing in real time, as legacy media companies look for new ways to monetize content. As part of a new partnership between Paramount Global — the parent company of cable TV network MTV […] The post How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs appeared first on NY Times News Today.

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