Podcast stars are inking massive nine-figure deals. Here’s why companies are writing the big checks ...Middle East

By Liam Reilly, CNN New York (CNN) — Podcasting superstars are taking their fame to new heights as media companies offer nine-figure deals for the rights to their shows. NFL brothers Travis and Jason Kelce’s $100 million deal this week with Amazon’s podcasting studio, Wondery, marked the latest high-priced deal in 2024, highlighting a major shift in the audio landscape as top streaming platforms distance themselves from exclusive broadcast deals in favor of distribution and advertising rights. In recent months, SiriusXM inked a $100 million deal to acquire the distribution rights for the popular “SmartLess” podcast hosted by Will Arnett, Jason Bateman and Sean Hayes. Spotify signed a 

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