A recent digital campaign on immunisation run by the United Nations Children’s Fund in collaboration with Facebook has found that women aged 35 to 44 years were most engaged in vaccine conversations on social media, compared to other groups in Pakistan. Men between 18 to 24 years were least likely to be discussing immunisations, the UNICEF said. UNICEF Pakistan and Facebook worked together to boost the immunization campaign from the government’s official Facebook page. They managed to reach nearly 7.2 million people in Pakistan. Facebook’s Data for Good team then analysed how people were posting publicly about vaccines on the social media platform. “We found that women tended to
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