KCON has long been heralded as a Mecca for K-pop fans thanks to its star-studded concert lineups, direct fan-to-artist opportunities, as well as being a one-stop shop for albums, merchandise, and all things K-culture. As Korean-pop culture continues to grow its footprint via idol music (seen by Stray Kids and Jimin of BTS occupying the top 2 slots of the Billboard 200 this week), KCON offers an exciting but safe space to showcase not only what’s trending but what’s coming up in the culture. “It feels like you’re coming home,” says Keeho, leader of boy band P1Harmony who performed across two days of KCON LA 2024 this ye
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