You may not think of Millennials (aged 27-42), Gen Z (aged 11-26), and Gen Alpha (10 and under) as luxury travellers, but think again. These younger generations are rapidly becoming the dominant force in high-end travel. Candice D’Cruz, vice president of luxury brand management for Asia Pacific at Hilton, revealed a staggering statistic: “By 2030, 80% of luxury travellers are expected to come from these three generations.” This shift in demographics is reshaping the luxury travel landscape, and companies that fail to adapt risk being left behind. Here’s why travel businesses need to pivot their focus towards these younger, affluent travellers: Growing spending power and priority on experie
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