Mumbai: boAt an audio wearable brand has partnered with actress and singer Shruti Haasan to launch the all-new Bassheads 122 ANC wired earphones. This partnership celebrates the resurgence of the 90s fashion era, a trend where iconic styles are making a comeback with a modern twist. Combining audio with a wired connection, these earphones are perfect for those who appreciate classic styles with a modern touch. This is the campaign’s message. The campaign, titled ‘Bass ReWired’ looks to capture the essence of this contemporary revival. It highlights the return of wired earphones as a fashion statement, alongside other trends from the 90s like baseball shirts, leather pants and miniskirts. T
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