After 30 years of continued success in retail suppliers, however, Jif has officially confirmed that they're changing the packaging of its iconic peanut butter, spelling out a new era for everyone's favorite PB company.
To that end, the company revealed that they'll be reviving the brand's beloved tri-color banner, removing the "dated" drop shadow pattern from the lettering to create a crisper look that helps catch shoppers' attention in stores and online.
"We're excited to introduce a refreshed look for Jif that better celebrates the role the brand plays in consumers' everyday lives," said Shelly Kowal, Marketing Director at The J.M. Smucker Co.
"This is our first major design update in more than 30 years, and we approached it with real intention," Kowal went on to say. "We wanted to honor the iconic elements people know and love while bringing new energy to the shelf. Jif has evolved from being one of the key ingredients in a PB&J to also serving as a delicious complement to so many snacking occasions, and this new branding celebrates that."
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