Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. How it works: Advertisers install the EC Assist Chrome extension They run a test conversion on their website EC Assist identifies potential issues and suggested next steps Between the lines. This tool reflects Google’s efforts to make advanced advertising features more accessible to a broader range of users. What advertisers think. We first spotted this update on Head of PPC, Scott Carruthers’ LinkedIn I ran a poll on X to gau
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