Artificial intelligence is a game-changer for hospitality, not least for the new ways in which it will appeal to customers throughout the booking process. Chief among these is a more personalized experience. According to Amadeus’ 2024 Travel Tech Investment Trends for the hospitality sector, 85% of those surveyed anticipate that personalization could help them to deliver more than 5% growth in incremental value. But for vendors operating in the travel sector, understanding how to leverage AI to create that benefit can be confusing.
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