How the Miami Grand Prix Became Fashion’s Hottest Place to Be ...Middle East

Having completed its third year, the Miami Grand Prix has finally raced to win at the checkered flag. Since its inception, the first U.S. race on the calendar has continued to find ways to build upon its initial hype. And alongside these improvements for Formula 1 fans and drivers/teams, brands in fashion, beauty and lifestyle space have only gotten more invested in attending and activating at the Grand Prix. According to ESPN, ABC’s broadcasting of the Sunday race on May 5 was the largest number for live U.S. television on record for F1 — an average of 3.1 million viewers watched McLaren’s Lando Norris — beating out the three-time reigning World Driver Champion, Red Bull’s Max Verstap

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