China’s outbound tourism sector showed robust signs of recovery in the first half of 2024, buoying global travel retail, hospitality, and luxury brands. Notably, this resurgence is driven not only by younger demographics but also by older travelers and Gen Z women, according to China Trading Desk‘s (CTD) latest quarterly Travel Sentiment Survey. The survey, polling 15,000 Chinese travelers, reflects a broadening market base and sustained growth in international travel among Chinese citizens. During May’s Golden Week holiday, more than 1.5 million Chinese travelers ventured abroad, reaching 87% of the outbound travel numbers seen in the same period in 2019. This figure underscores a strong
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