Gary Illyes from Google explained two reasons why soft 404 errors are bad. Soft 404s are when a page returns a 200 status okay, but Google thinks that page should return a 404 page not found error. According to Gary, soft 404s are bad because they (1) limit crawl budget and (2) the pages won’t likely show up in Google Search. Gary wrote on LinkedIn wrote, “Crawlers have lots of resources, they can afford to waste some, your site likely doesn’t. Soft errors are bad because:” The limited “crawl budget” spent on them could’ve been spent on real pages. The pages will unlikely to show up in search because during indexing they’re filtered out, basically no ROI on the resources you’ve spent
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