Meta and Google have become new allies for retailers in their battle to steal ad dollars from Amazon ...Middle East

Retailers have new friends in their battle to steal ad dollars from Amazon: Meta and Google. Recently, there has been a flurry of deals between retail companies and giant platforms. Instacart is making YouTube ads shoppable. Shopify is expanding to Canada a program that buys Meta and Google ads on behalf of merchants. And Kroger inked a deal to sell targeted Meta ads for grocery-focused brands. The deals show how retailers are expanding their ad businesses off of their own e-commerce websites to vie for big ad budgets. As more retailers stand up advertising businesses, advertisers are increasingly asking to reach a bigger audience of people on big platforms. So retailers are using their da

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