Digital marketing firm Truelogic says the Philippines has 45 million members of Gen Z. Conversely, boomers make up 9 million, Gen X has 16 million, and the total population was 116.5 as of 2023. Unfortunately, a Gen Z study from Google subsidiary Jigsaw shows a disturbing trend. Gen Z can discern between reputable news and AI-generated content, but they do not care. Also, they only read headlines and rush to the comments to know what everyone else says. READ: Gen Z workers struggle with office tech They can research subjects further, but they would rather check the opinions of their favorite influencers. In response, publications should learn more about this trend to see how to serve this
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