When NxWorries, the duo of Anderson .Paak and Knxwledge, released their second album on June 7, they made it available on vinyl, CD, and cassette. But fans had to wait a week to stream Why Lawd? The goal was “to recreate the nostalgic feeling of truly appreciating the experience of a physical product that we all grew up with in the pre-streaming era,” says Anna Savage, who manages Paak. Not only that: “We wanted to do something special for their fans by giving them an opportunity to experience the record a little earlier,” adds Jason McGuire, general manager at Stone’s Throw, the label that supports NxWorries. Combine
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