Max Is Focusing on “Ambitious” Storytelling in Latin America: “We’re Fighting for Relevance” ...Middle East

Max executives believe it’s not just the volume of subscribers enhancing their business, but the streamer’s “ambitious” storytelling. Mariano Cesar, senior vp of general entertainment content & programming strategy for Latin America and U.S. Hispanics at Max parent Warner Bros. Discovery, dived into the company’s business model during his keynote session at the international market and networking […]

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