The Paralympics' audience has been steadily growing for over two decades. The International Paralympic Committee reported that 1.8 billion people from 25 countries tuned into the Athens 2004 Games and 4.1 billion in 154 countries watched the Rio 2016 Games; they expected 4.25 billion from 177 countries to tune into the Tokyo 2020 Games. And there's reason to believe that Paris 2024 could bring in even more viewers, in part due to increasing media coverage and promotion of the Paralympics - including the Paralympics official TikTok account, which has gone viral on and off for the better part of the last year. As social media virality is wont to do, the past 12 months have brought the offici
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