Scepticism among consumers regarding AI-generated news content, particularly on sensitive topics such as politics, remains pronounced. A recent report by the Reuters Institute for the Study of Journalism has highlighted growing global concerns regarding the use of artificial intelligence (AI) in news production and its potential implications for misinformation. The institute’s annual Digital News Report, based on surveys conducted across 47 countries with nearly 100,000 participants, underscores significant challenges faced by newsrooms striving to engage audiences effectively. According to the report, 52 per cent of respondents in the United States and 63 per cent in the United Kingdom ex
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