June 17 2024, 2:15 pm | BY Adam Shaw | No Comments In early June, performance marketing agency Bonfire hosted AI in Action, an event in collaboration with Google that drew over 200 of Perth’s top marketers for a detailed Bonfire hosted AI in Action, an event in exploration of AI’s future role in marketing. The event opened with a keynote presentation by Arshad Mirza, Head of Partners & Agencies AUNZ from Google, who travelled from Sydney to share Google’s innovative AI strategies set for 2024. Emphasising that AI is here to stay, Mirza remarked, “AI is not going to do marketing for us. It’s an enabler. You are in the driver’s seat
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