TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’ ...Middle East

If you want to see the latest fire sale, just turn on your TV. The nation’s big media companies are facing significant headwinds in the industry’s current “upfront” market, when TV networks try to sell the bulk of their commercial inventory for their next cycle of programming. Advertisers are pulling back on the amount of […]

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