ESPN ran a promotional campaign in the mid-2000s called “Without Sports” that posited the world would be less interesting and less connected in the absence of athletic competition (and, of course, ESPN’s exhaustive coverage of it). The 2024 version of that campaign might go something like, “Without sports, would anyone be watching cable?” The answer is yes — but in far smaller numbers than in a landscape where live sports are abundantly available via cable and satellite providers. Nielsen’s seven-day ratings for the 2023-24 TV season show sports dominating the top of the rankings among all viewers and the key ad-sales demographic of adults 18-49. In total viewers, live sports telec
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