Europe’s commercial broadcasters “must resist content cuts and embrace streaming to reclaim lost ground,” especially as streaming giants are moderating their content spending growth, according to research firm Ampere Analysis. In a new forecast, unveiled on Monday, it predicts that after reaching the same spending level as commercial broadcasters for the first time in 2023, spending by subscription video-on-demand platforms will hit €10 billion ($10.9 billion) in Europe’s five major TV markets, namely the U.K., Germany, Spain, France and Italy, in 2024. “This surpasses the investment made by the region’s commercial broadcasters in original and acquired content [that] face major challe
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