When Charli XCX presented her creative team with her idea for the brat album artwork – black pixelated text splashed across a green backdrop – “we were skeptical,” says creative director Imogene Strauss. “She had a very clear vision for what she wanted, though…The goal wasn’t to make something that everyone is going to like, it was to make something that will make people think about why they don’t like it.” And with time, Charli’s prediction that fans would have a strong reaction to the cover image proved correct. “There was a moment in this campaign where the public consensus online was that Charli’s album cover was l
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