How USA Basketball became a powerhouse, changed the Olympics and sparked the WNBA ...Middle East

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Follow our Olympics coverage in the lead-up to the Paris Games. USA Basketball is celebrating 50 years of existence this year, which is hard to believe. “Fifty years is amazing,” said Diana Taurasi, one of the greatest USA Basketball athletes ever. No, the wonder isn’t in the American basketball governing body’s staying power. The U.S. women’s national team has won seven consecutive Olympic golds and hasn’t lost a game since 2006; the men’s national team is four-time defending Olympic champs. USAB has a four-year budget of $100 million, the largest of any country’s basketball federation, with the NBA and Nike as its two biggest business partners. The question is: How is this year, 2024, o

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