Pandemic teaches Kuwait’s fitness industry a healthy business lesson ...Saudi Arabia

Author: Sat, 2020-12-05 01:29 KUWAIT: The COVID-19 outbreak has had devastating effects on almost all aspects of business in the region, and the gym and fitness sectors are no exception. In response to this unprecedented challenge, some operators have come up with innovative ways to stay afloat and continue serving their customers. Before the virus hit, the fitness market in Kuwait had achieved a steady annual growth rate of around 6 percent between 2012 and 2017. This expansion was fueled by an increasing expatriate population, widespread obesity, and a rise in health consciousness that has led to a shift in lifestyle. The growth rate was expected to hit around 10 percent in 2022, based

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