As music consumers increasingly demand sustainable options from businesses across the industry, AEG has struck a partnership that will bring a full-time reusable cup program to Los Angeles’ Crypto.com Arena and Peacock Theater, the company announced Tuesday (June 4). In collaboration with reusable serveware company r.World, which produces reusable items for large-scale gatherings, the venues will replace single-use cups with reusable r.Cups at all food and beverage destinations within the facilities. The program will make Crypto.com Arena the first Southern California arena to have a full-time reuse program.
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