Google quietly announced that it will be winding down its Google Business Messages (GBM) product on July 31st, 2024. For those familiar with the tech giant’s track record, this news may come as no surprise. Google is no stranger to killing its darlings, showing that no project is too beloved to escape the chopping block if it doesn’t meet the company’s evolving priorities. Even though GBM was never the most popular business messaging platform, its entry points are extremely valuable for location-based businesses like retailers and hotels. These businesses could offer chat as a more convenient alternative to phone calls for customers who discovered them through Google Maps, Google Search, o
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