Nearly half (49%) of consumers noted they’d be willing to download a brand’s app just to receive loyalty promotions or exclusive deals. Consumers say their lives are improving financially while still searching for ways to save, according to a new survey. The 14th edition of the EY Future Consumer Index found that 77% of U.S. consumers think their lives are the same or better now than three to four months ago. However, shoppers are still turning to loyalty programs and discounts to cut spending costs. EY found that U.S. consumers have foregone brand affiliation and loyalty in favor of savings. Nearly half (49%) of consumers noted they’d be willing to download a brand’s app just to receiv
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