Apple’s WWDC Announcements May Not Be As ‘Impressive’ As OpenAI, Google, Says Gurman: ‘They Can Improve Their AI Technology Quickly And Keep Wowing Users’ – Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL) ...Middle East

Apple, Inc. AAPL is contending with one of the biggest challenges during CEO Tim Cook‘s tenure, said Bloomberg’s Mark Gurman on Sunday. Biggest Test: “The dawn of AI is his [Cook’s] biggest test to date,” said Gurman in the latest installment of his weekly “Power On” newsletter. Apple entered the AI game back in 2011 with the launch of Siri, its digital assistant, years ahead of others in the AI space. However, it has since trailed behind its competitors, he said. Apple’s competition, including OpenAI and Alphabet, Inc.’s GOOGL GOOG, have become “AI superstars” and are going from strength to strength, he noted.

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