Have you ever wondered how something became viral on social media? Or whether people in your state are actually excited about the latest iPhone? Google Trends allows you to search, track, and compare Google search terms and topics over a period of time and by location. It can be particularly useful for business owners to understand how their brand fares with customers, showing how often they search for it and when it hits peak popularity. Google Trends is helpful for content creators and product developers, too, since you can easily access when certain terms are most popular. This includes seasonal trends (for example, “Christmas presents for mom” ticks up in November and December in the
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