The White House game, called “Build the Wall,” was launched last week alongside a series of other games as part of the latest push by the Trump Administration to promote its policies through popular culture. In the game, players could stack blocks to form a wall to “protect the border from the coming horde,” in the style of the iconic, decades-old stacker game Tetris.
The apparent removal of the game comes after the Tetris Company clarified that it was not involved in the creation of and was opposed to the politics behind the White House game.
“P.P.S. We take copyright infringement very seriously,” it added in the post.
Latest company to criticize White House digital strategy
The Tetris Company has become the latest company to distance itself from the Trump Administration’s use of copyrighted material to promote its agenda, and it took its criticism a step further by alluding to possible legal action.
The other White House games launched last week also borrowed mechanics associated with iconic games like Snake and Flappy Bird. Promotional clips posted by the White House mimicked branding associated with Sega and Microsoft’s Xbox. In one clip, gamemaker Sega’s familiar start-up logo morphs into “MAGA,” the abbreviation for President Donald Trump’s slogan, “Make America Great Again.”
“This administration is laser focused on ways to innovate and tell the story of the President’s many accomplishments in a way that resonates with every American,” the White House said in a statement to TIME last week. “This is an effort to further contrast between a culture of fun and winning and the dark socialist vision Democrats have for America.”
The game’s title reprises Trump’s signature 2016 campaign pledge to build a wall along the U.S.-Mexico border and bill the construction to Mexico. A decade later, American taxpayers are still funding the effort, and hundreds of miles remain unfinished.
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