Three-Quarters of Young Consumers Favor Click-and-Mortar™ Grocery Shopping ...Middle East

Millennials and Generation Z consumers are not satisfied choosing between digital and physical channels to do their grocery shopping — they want it all. By the Numbers The PYMNTS Intelligence study “ConnectedEconomy Monthly Report: The Urban-Rural Health Divide Edition” drew from a survey of nearly 2,500 U.S. consumers about how they engage with digital technologies in various aspects of their lives. Supplemental research from the report revealed that among younger generations, most consumers prefer to make grocery purchases across both digital and physical channels, making them Click-and-Mortar shoppers. The study found that 78% of millennials, 76% of bridge millennials and 73% of Gen Z

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